Global hotel rates increased by 4% in the first six months of 2012, compared to the same period of the previous year, according to the Hotels.com Hotel Price Index. The index, also shows that, despite this rise, hotel rates are still around their 2005 level.
The Hotels.com Hotel Price Index, which stood at 108 for the first half of 2012, was at its peak of 119 in the first six months of 2007.
Regionally, the study shows the hotel prices rose most in the Pacific region (+6%) and North America (+5%). In Asia, hotel prices for H1 2012 were up 4%, while in Europe, Latin America, and the Middle East recorded just an 1% increase.
In Asia, Japanese began to travel again after the problems caused by of the earthquake and nuclear disaster in March 2011, as China experienced a significant increase in international travelers in the last year.
Confidence seems to be back to much of the Middle East and North Africa after the political crises in 2011.
In the US, business travel experienced an increase in the first half of 2012.
Only some areas of the Eurozone experienced a drop in hotel rates, with a lower occupancy in the major cities.
However, globally, in the first six months of 2012, the index shows encouraging signs of growth for the sector.
Hotels.com Hotel Price Index, launched in 2004, is a report on room rates paid by travelers around the world.