»»Demand for Luxury Hotels Not Affected by Sliding Economy
Smith Travel Research, which tracks hotel performance, reported that in the U.S. luxury hotel occupancy averaged 72.2% in March, the best in any hotel category. Luxury hotel also was more profitable than any other hotel segment; average daily rate was $323.80 (up 5.6% from March 2007) and revenue per available room rose 1.5% over last March.
These figures show the demand for luxury hotels is not as affected by the economy as other hotel categories.

usatoday.com listed few trends selected by industry analysts in this hotel segment
- Personalized experience
Many high-end hotels are giving hotels a less formal and more individual feel. Jim FitzGibbon, president of worldwide operations for Four Seasons Hotels and Resorts, an industry leader, says: “you have to create an experience for the customer and not just put them through a (cookie-cutter) system.”
- An influx of luxe brands
Big names such as Hyatt and Ritz-Carlton launched heir own high-end boutique chains, Andaz and Reserve, respectively. Marriott is partnering with boutique godfather Ian Schrager on a new project. Boutique-style brands, including W Hotels, Thompson and the Gansevoort Hotel Group are expanding.
- High-tech toys
With guests getting more electronically sophisticated, luxury hotels are answering the demands of technology with cutting-edge furnishings and gadgetry (from TVs embedded in bathroom mirrors to remote controls that control temperature, TVs and curtains with a flick, to fingerprints or eye scans serving as a room keys).
- A new emphasis on value and recognition
With heated competition and the cooling economy, guests’ expectations are more acute […] concierges are being used more like personal assistants.
(source)



