»»U.S. Lodging Industry Forecast
According to the PricewaterhouseCoopers’ U.S. lodging forecast the lodging industry will continue to experience a modest recovery during the last quarter of 2010.
PricewaterhouseCoopers’ forecast is based on an updated macroeconomic forecast from Macroeconomic Advisers, LLC that reflects a deceleration in the growth of the US economy during the remainder of 2010, but an outlook for a return to an above-trend growth in 2011.
The forecast confirms the return of the business segment with business travel that has reduced the gap to just 3.7 percent below 2007 levels — in the first half of 2009 it had fallen 10.6 percent below 2007 performance.
PricewaterhouseCoopers anticipates that the US occupancy rate will increase 2.6 percentage points for 2010, reaching 57.2 percent, thanks to a growing demand and decelerating supply growth. The pricing outlook for the remainder of 2010, and 2011, has improved substantially, resulting in an earlier-than-expected recovery in average daily rate (ADR) during the second half of 2010. This synergistic effect is expected to result in a 4.1 percent increase in revenue per available room (RevPAR) in 2010.
