»»U.S. Hotel Occupancy Rates for August 2009
According to data released from Smith Travel Research, U.S. hotel industry’s occupancy rates for August 2009 dropped 9.9%, compared with the same month in 2008.
Other key indicators in year-over-year measurements: ADR decreased 10.1% (finishing the month at US$96.58), RevPAR decreased 19% (finishing the month at US$58.65).
STR experts say: “We are not likely to see improvement in this key indicator for another month or two, where favorable comps to last year will begin to be realized”.
Among the top 25 markets, Washington, D.C., reported the smallest decreases in all three key metrics: occupancy fell 0.6%, ADR dropped 4.7%, and RevPAR fell 5.2%.
Four markets besides Washington, D.C., posted occupancy decreases of less than 5%: Boston, Massachusetts, San Francisco/San Mateo, California, Oahu Island, Hawaii, and Tampa-St. Petersburg, Florida.
Detroit, Michigan, experienced the largest decrease in occupancy, falling 17.9% to 53.8%, followed by Houston, Texas, with a 16.6 percent decrease to 51.7%.
Denver, Colorado, reported the largest ADR decrease, falling 30.2% to US$89.61 as well as the largest RevPAR decrease, down 38.3% to US$60.51.
