»»U.S. Hotel Industry Performance Continues To Struggle in April
According to a data released by hospitality research specialist STR Global, U.S. hotel industry reported declines in all three key performance measurements during April 2009.
Comparing year-over-year results, industry’s occupancy was at 56.4% (down by 11.1%), average daily rate at US$98.37 (down by 9.4%), revenue per available room at US$55.48 (down by 19.5%).

Among top 25 hotel markets in the U.S., Detroit, Michigan, was the only market to avoid a decrease in any of the key performance metrics.
Chicago, Illinois, reported the largest decrease in occupancy, which was down 20% to 55.3%.
Three other markets also reported occupancy decreases of less than 5%: New York (-4.7% to 79.7%); Orlando, Florida (-4.3% to 69.9%); and Oahu Island, Hawaii (-1.8% to 70.6%).
Norfolk-Virginia Beach, Virginia, reported the smallest decrease in occupancy, which was down 0.8% to 57.9%.
Coming to revenue per available room, six markets reported decreases of more than 25%: Chicago (-34.5% to US$63.75); New York (-29.0% to US$162.17); Phoenix, Arizona (-28.0% to US$70.64); San Diego (-27.2% to US$79.51); Boston, Massachusetts (-25.5% to US$85.34); and Los Angeles-Long Beach, California (-25.5% to US$71.05).

