»»United Launches Special Offers for its Twitter Followers
United Airlines launched “Twares“, special, time-sensitive fare offers for its Twitter followers.

“Twares” is an example of how airlines are leveraging social networking tools to enhance their brands maintaining an ongoing dialogue with their customers.
The offers were named Twares in an online vote on Twitter (Twitter + Fares = Twares).
Find out details on United Twares page.
related articles:

