»»U.S. Hotel Industry Performance Continues To Decline
According to data from Smith Travel Research, U.S. lodging industry reported large decreases in the three key performance measurements during the month of January.
The industry’s occupancy fell 10.7 percent to end the month at 45.9 percent (51.5 percent in 2008).
Average daily rate dropped 5.2 percent to finish the month at US$100.66 (US$106.14 in 2008).
Revenue per available room for the month decreased 15.3 percent to finish at US$46.24 (US$54.62 in 2008).
Among the Top 25 Markets:
- Washington, D.C., reported increases in all three key performance measurements, benefitting from the inauguration held on 20 January 2009. Occupancy rose 2.5 percent to 52.3 percent, ADR increased 25.8 percent to US$181.75, and RevPAR increased 28.9 percent to US$95.12.
- Tampa-St.Petersburg, Florida was the only other market to report an increase in ADR, up 9.5 percent to US$126.23.
- Largest occupancy declines: Detroit, Michigan (-18.9 percent to 40.6 percent); Seattle, Washington (-17.9 percent to 45.7 percent); and Atlanta, Georgia (-16.8 percent to 48.4 percent).
- Largest ADR declines: New York (-13.1 percent to US$199.05); Phoenix, Arizona (-12.3 percent to US$133.52); and Detroit (-11.9 percent to US$87.22).
- Largest RevPAR declines: Detroit (-28.6 percent to US$35.42); New York (-27.1 percent to US$118.44); and Phoenix (-25.2 percent to US$74.36).
