»»Ads on the Baggage Carousel at DFW Airport
Placing advertising on the baggage carousels could be one of the options that airports consider to boost non-airline revenue.
usatoday.com reports Dallas/Fort Worth airport will start running ads on its baggage carousels in August or September.
The airport says there are 30 carousels that can support ads, with two ads per carousel. Ads are printed in full color on an adhesive material and applied to the surface of the conveyor belt.
Tracy Zwahlen of DoubleTake Marketing, the firm which has developed the technology enabling airports to place advertising on the baggage carousel, says it provides advertisers a captive audience of travelers who wait 15-plus minutes for their luggage to arrive.
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