»»Hotels To Replace Comment Cards by E-mails

The major hotel chains, such as Marriott and Hilton, seems to be replacing the paper comment cards and customer surveys with e-mail.

What emerges from this news is the slowness of hotels in responding to tech needs of business travelers. If you consider the largest chains have waited until 2006 to introduce a so little innovation, not surprisingly, that one of the top complaints about the hotel services is their poor Internet access.

Coming to this new system, it will rely on e-mail, ensure accuracy of statistics and timely of the comments delivered by the guests.
Keith L. Alexander on The Washington Post reports that

“E-mail comments give the hotels a quicker sense of how customers felt about their stays […] Previously, it took as much as a week to enter the survey information because someone had to type the results in after they arrived by traditional mail”

But also it will ensure that all comments are recorded, as:

“Some customer comment cards, the hotels had discovered, would disappear when guests left them at the front desk, especially if they contained negative comments about the staff”

Marriott says it switched to e-mails because the majority of its frequent guests were Internet-savvy business travelers.

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May 26, 2006 - in: Hotels

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