»»Marriott Launches Total Trip Pricing

Marriott International Inc has announced a marketing initiative making absolutely clear about all the costs of a room.

The leading worldwide hospitality company will offer what was called Total Trip Pricing, enumerating all taxes, surcharges and fees in a line-by-line layout before a customer completes an online reservation.

Amy McPherson, Marriott’s executive vice president for sales and marketing, explaines:

“Customary industry practice is to have a lot of fine print -especially about taxes and government surcharges. We want to ensure that our guests are as fully informed as possible about the actual price of a guest room, including taxes, before they make reservations with us.” (Source)



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March 25, 2006 - in: Hotels

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