»»WestJet Launches its Frequent-flier Program
WestJet has launched its frequent-flier program.
Canada’s second-biggest carrier said that its loyalty program is mostly offering dollars off flights and holiday packages.
The dollars can be used as cash to pay for a flight on any date to any destination. There are no blackouts or seat restrictions on the reward flights.
- WestJet vs Air Canada
WestJet is also attempting to lure Air Canada customers away from the 25-year-old Aeroplan frequent flier program by persuading consumers to participate in a new program that offers rewards once an individual traveller spends more than $1,500 on WestJet flights annually.
Patrick Sojka, chief executive officer at rewardscanada.ca, which tracks a wide range of loyalty programs, said the main drawback of the WestJet frequent guest program is the relatively high threshold of minimum annual spending on WestJet flights.
He said Aeroplan still provides a greater number of options for consumers, especially through Air Canada’s membership in the Star Alliance of carriers.
WestJet is gradually building its airline partnerships, but it could be years before consumers are able to have access to a worldwide network. (source)






